Newly promoted Nairobi City Stars is set to receive Kshs 8 million for the upcoming 2020/21 season following the sale of naming rights for the Kenyan Premier League (KPL) to leading gaming firm BetKing by Football Kenya Federation (FKF).
According to an announcement made on Thursday 16 July 2020 by FKF, the overseers of the game in the country, BetKing has been drawn in as KPL’s title sponsors for a span of five years.
The partnership entails Kshs 220 million in the first year with the figures expected to escalate by 5% for the second year before further incrementing to 10% in consequent years.
Under the deal, all 18 top tier sides will take home Kshs 8 million in the first year.
“Our players and club officials have had it rough over the past few years because of an underfunded league,” said FKF President Nick Mwendwa
“I am happy today to announce BetKing Kenya as our title sponsor in the biggest deal in our history,” he added.
Internally the news was well received at Simba wa Nairobi and in a comment club CEO Patrick Korir said;
“This is indeed good news and it goes to show FKF have the interest of football in the country. For a few years clubs in the KPL have struggled with finances, lack off, and the partnership with BetKing, following a good shift of intent by FKF, is a descent one that we at City Stars truly appreciate.”
City Stars roared back to the KPL after four seasons in the cold after topping the recently concluded second tier NSL.
Official unveiling of the sponsor will be done in September 2020.